SANTA BARBARA, Calif.--(BUSINESS WIRE)--Lenco
Mobile Inc. (Pink Sheets:LNCM - News) today announced the closing of its acquisition
of the business of Simply Ideas, LLC in a stock for assets transaction. Lenco Mobile Inc.'s subsidiary AdMax
Media Inc. acquired Simply Ideas pioneering lead management technology platform
and innovative search marketing software which will complement its existing AdmaximizerTM platform.
Lenco Mobile management anticipates that the
acquisition will contribute meaningfully to the profits of AdMax
Media in 2010.
Announcing the acquisition, Michael Levinsohn, CEO and President of Lenco
Mobile Inc., said, “Gideon Rubin and his team are at the forefront of
performance marketing in this country and they bring substantial value to the AdMax Media operation. I am really pleased that they are now
part of the Lenco family.”
“The combined technology that AdMax Media
will now be able to bring to market is generations ahead of what our
competitor’s clients and partners have come to expect,” said Gideon Rubin
former CEO of Simply Ideas who has been appointed as COO
& VP of Search & Vertical Markets at AdMax
Media. “We have been focused on technology and media convergence for years and
I now believe that we are one of the first companies able to provide its
clients with a fully integrated approach to their marketing and communications
needs, covering both online and mobile,” he added.
There are a number of synergies between Simply Ideas and AdMax Media, Inc. which management hopes to leverage. Both
organizations target similar verticals which should result in improved
economies of scale through improved pricing and distribution. In addition,
Simply Ideas has developed leading edge technology which enables full
integration across mobile and Internet distribution channels. The Simply LeadGen lead management platform allows advertisers and
publishers to significantly optimize their lead generation campaigns while
providing a rich engaging experience for consumers. Simply Ideas also owns
advanced search engine technology which will be integrated into the AdmaximizerTM platform,
thereby enhancing the speed and quality of online search. In a statement
released by the company, Lenco Mobile also said that
it planned to expand the Simply Ideas search capability to its mobile phone
business. “Mobile search is a rapidly growing market and we now have the tools
to build an integrated, international mobile search platform,” said Michael Levinsohn.
Ronald Wagner, Chairman of Simply Ideas, will join Lenco Mobile Inc.’s Board of Directors. At the announcement
of the transaction, Mr. Wagner confirmed that he saw significant potential for Simply
Ideas as part of Lenco Mobile Inc. and said, “This is
a great opportunity for our shareholders to diversify due to the broader reach
of Lenco Mobile in mobile and other high growth
areas.”
About Lenco Mobile
Inc.
Lenco Mobile Inc. owns and operates businesses
focused on the high growth mobile marketing and Internet sectors. Lenco Mobile Inc. owns Multimedia Solutions, AdMax Media Inc., Digital Vouchers and CellCard.
Multimedia Solutions, based in South
Africa, provides MMS message solutions to
wireless carriers and brand owners using its proprietary MMS messaging
platforms. The MMS messaging platform provides significant benefits for
wireless carries including improved messaging throughput, better quality and
reduced bandwidth usage on a per message basis. The Multimedia Solutions
platform is offered as a managed service, thereby reducing upfront capital
costs for wireless carriers. AdMax Media’s services
include a full suite of online performance marketing, search engine
optimization and lead generation tools. Admaximizer.com is a real time campaign
management platform for online advertising that enables advertisers to obtain
the best response to their campaigns. The AdMaximizer platform manages the
creation and display of online campaign materials such as banner
advertisements, landing pages and email offers by using campaign performance
related data, keyword search listings, and search engine optimization
components. Digital Vouchers is a mobile phone and Internet marketing platform
which enables brand owners to extend offers to consumers which can then be
redeemed via mobile phones at point of sale in a retail outlet. CellCard provides brand owners with the ability to download
mobile content such as a video clip to a mobile phone and also provides a mobile
payment platform which can be used to pay for goods and services, either person
to person or person to business.
FORWARD-LOOKING STATEMENTS: This press release contains forward-looking statements,
including expected industry patterns and other financial and business results
that involve known and unknown risks, uncertainties and other factors that may
cause our actual results, levels of activity, performance or achievements to
differ materially from results expressed or implied by this press release. Such
risk factors include, among others: the sustainability of recent growth rates
in the digital marketing industry, growth as anticipated; the positioning of Lenco Mobile Inc. products in the market; ability to
integrate acquired companies and technology; ability to retain key employees;
ability to successfully combine product offerings and customer acceptance of
combined products; general market conditions, fluctuations in currency exchange
rates, changes to operating systems and product strategy by vendors of
operating systems; and whether Lenco Mobile Inc. can
successfully develop new products and the degree to which these gain market
acceptance. Actual results may differ materially from those contained in the
forward-looking statements in this press release. Neither Lenco
Mobile Inc. nor any company mentioned in this release undertake any obligation
to update or revise forward-looking statements to reflect changed assumptions,
the occurrence of unanticipated events or changes to future operating results.
Contact:
Corporate Inquiries:
Lenco Mobile Inc.
Michael Levinsohn, CEO and President
Tel: 1 888-LENCO-US
Email: michael.levinsohn@lencomobile.com
www.lencomobile.com
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